Vlad’s experience with e-commerce began in early 2006. Two years later, after completing a series of small projects, he joined the Fashion Days startup, where he contributed to the development and expansion of the company on 11 countries in Eastern Europe.

​Four years later he joined Elefant, which he helped transform from an online bookstore into one of the most successful marketplaces in Romania.

​His next major challenge came from a big offline retailer, with 2 different projects to be developed simultaneously. And so, from 2015 to 2017, Vlad managed to generate a massive growth on Crewshop – a closed-circuit shop located in the main Bucharest Airport, and to launch the online division of BestValue, the first online duty-free shop in Europe, located in the same airport.

​Vlad spent the next year leading and developing the online branch for the renowned Apple Premium Reseller, iStyle. It took him less than 12 months to double the numbers on the online project and to build the growth strategy for all 7 countries where iStyle also has online presence.

​In the past 10 years, Vlad has helped over 50 local and international companies launch, grow or transform their business, thus rightfully earning the title of expert. In 2016 he created Critical Me, an e-commerce framework that helps decision-makers define their strategy, connect the processes and implement their growth plan.

​Today, Vlad activates as an e-commerce consultant and trainer and dedicates his work to helping e-businesses discover and maximize their unexplored potential for growth.